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Performance Max (PMax) is Google’s fully automated campaign type that runs across all its channels—but for healthcare marketers, it often raises concerns around lead quality, targeting control, and visibility. In our upcoming webinar, healthcare marketing experts Ashley DuFrene and Rod Thomas will break down how PMax actually works, when it makes sense for healthcare campaigns, and how to use its settings and signals to reduce low-quality leads and align with patient acquisition goals. Whether you're using PMax now or considering it, you’ll leave with tactical strategies to get better results.
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