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Mastering Performance Max for Healthcare Marketers

About the Speakers

About the Speaker

Ashley DuFrene
Senior Director of Paid Media

Ashley leads True North's paid media team, partnering with healthcare organizations ranging from community systems to national networks and insurance providers to drive patient acquisition. With over 15 years in digital advertising, including eight specifically within the healthcare sector, Ashley brings a deep understanding of the unique challenges and opportunities in this space. Her expertise lies in precision targeting strategies across platforms and diligent, data-driven campaign optimization, ensuring your message reaches the right audience at the right time.

About the Speaker

About the Speaker

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