Learn how to make Google’s Performance Max (PMax) work for healthcare marketing. This webinar breaks down how PMax functions, when to use it, and how to optimize settings to improve lead quality and better support patient acquisition goals.
Ashley leads True North's paid media team, partnering with healthcare organizations ranging from community systems to national networks and insurance providers to drive patient acquisition. With over 15 years in digital advertising, including eight specifically within the healthcare sector, Ashley brings a deep understanding of the unique challenges and opportunities in this space. Her expertise lies in precision targeting strategies across platforms and diligent, data-driven campaign optimization, ensuring your message reaches the right audience at the right time.
Rod Thomas is a Regional Vice President of Business Development at True North where he collaborates with healthcare providers on strategic performance marketing. Rod has consulted on marketing strategies across the healthcare landscape including hospitals, health systems, payers, provider practices, dental offices and addiction treatment centers. Rod specializes in helping clients develop and execute custom marketing strategies that optimize their budget and deliver on their business goals. A graduate of Northwestern University, Rod lives in Wheaton, IL with his wife and two children and serves as a youth soccer coach and as Cubmaster for Pack 365.
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