The Partnerships, Perspectives, and Strategies Driving Growth for Healthcare Organizations

During his 20+ year tenure with True North, Eric and team have grown the agency to become a nationally recognized leader in the healthcare industry and a frequent award winner. Under his leadership, True North has evolved as a leading marketing agency in the US, focused exclusively on healthcare. Working with premier healthcare organizations across the country — from top-ranked academic medical institutions to national health systems, imaging centers and urgent care networks — Eric offers an authoritative point of view on healthcare marketing strategy, compliance, and execution.

Melissa Weston is a skilled and accomplished professional with extensive experience in marketing, sales operations, and customer engagement in the healthcare and pharmaceutical industries. Melissa has a proven track record of exceeding sales goals, developing strategic marketing plans, and fostering a high-performing culture within their teams. Melissa's expertise in developing innovative marketing strategies, driving demand, and leading cross-functional teams has led to multiple accolades and achievements throughout their career. Additionally, their background in regulatory affairs and research showcases their diverse skill set and dedication to excellence in their field.

Jessica (Jess) O'Brien is Director of Marketing and Communications at Beaufort Memorial, where she leads strategic marketing and communications initiatives that support organizational growth, strengthen brand visibility, and deepen community engagement. With more than a decade of experience in marketing, communications, and strategic partnerships, she has built and scaled high-impact programs, developed integrated marketing strategies, and led cross-functional initiatives across healthcare, nonprofit, and innovation organizations. Jess is passionate about combining data-driven strategy with authentic storytelling to build trusted brands, foster meaningful partnerships, and deliver measurable results.