Healthcare Marketing Guides

Your go-to resource for expert healthcare marketing insights—all in one place. Explore free downloadable guides, on-demand webinars, and actionable strategies to help you grow your organization and connect with more patients.

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The Anatomy of an Effective Service Line Landing Page

Imagine a virtual warm welcome that guides patients seamlessly from online curiosity to in-person care. In this guide, we break down the essential elements to effective service line landing pages that build trust, drive action, and turn clicks into meaningful patient connections.

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Top 10 Healthcare Performance Marketing Insights for 2025

Understand healthcare performance marketing trends for 2025 to future-proof your strategy. Within this guide, you will discover the essential innovations and tactics to stay ahead in the evolving digital marketing landscape.

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Performance Marketing
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The Ultimate 2025 SEO Checklist

Unlock the full potential of your healthcare organization's digital presence with our comprehensive 2025 SEO Checklist. This essential guide will help you optimize your online presence, attract new patients, and enhance your brand’s visibility.

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Unlocking AI: Essential Prompts for Healthcare Marketers

As AI-powered health information becomes increasingly prevalent, healthcare providers face a new challenge: maintaining visibility and authority in a crowded digital space. This guide is specifically crafted for healthcare marketers, featuring a collection of practical AI prompts and use cases that can be applied directly to improve digital marketing workflows.

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AI Prompts for Healthcare Marketers

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Mastering Performance Max for Healthcare Marketers

Wednesday, April 18 at 1:00 p.m. ET

Performance Max (PMax) is Google’s fully automated campaign type that runs across all its channels—but for healthcare marketers, it often raises concerns around lead quality, targeting control, and visibility. In our upcoming webinar, healthcare marketing experts Ashley DuFrene and Rod Thomas will break down how PMax actually works, when it makes sense for healthcare campaigns, and how to use its settings and signals to reduce low-quality leads and align with patient acquisition goals. Whether you're using PMax now or considering it, you’ll leave with tactical strategies to get better results.

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