SEO & SEM

Increase visibility for your healthcare services and expertise when people need them the most.

Helping healthcare marketers drive more traffic and gain more conversions.

SEO and SEM strategies are designed to connect with your audience in meaningful ways at each point in their healthcare journeys.

Market-Focused Keyword Strategy

Every relationship begins with a deep dive into local demographics, search trends and site traffic so our keyword research strategies meet your goals and your audience’s needs.

Copy that Attracts, Engages and Converts

Our dedicated healthcare writers create information-rich content and compelling ad copy to engage readers and achieve optimal conversion rates.

Advanced Measurement and Analytics

Careful measurement allows us to optimize campaigns and content to deliver high-value leads and have a meaningful revenue impact.

Find success with a tailored approach to healthcare SEO

A well-planned SEO strategy helps you drive organic search results and build brand affinity with patients searching for a trusted healthcare partner. Whether for blogs, websites, social media or LLM, our expertise can help your content reach the right audience.

Competitive Analysis and Audience Targeting

Your SEO strategy begins with a thorough site audit and competitive analysis to identify keyword gaps and topics that meet your target audience’s needs.

Full-Funnel Keyword Strategies

Your patients have different goals at every phase of their journey—from gathering information to researching their options to making a final decision. Our approach to SEO combines the right keywords and copywriting best practices, as well as keywords, page structure and CTA placement to guide patients from searching to converting.

Technical and On-Page SEO Expertise

Success with SEO and LLMO requires more than content. Technical improvements, from incorporating schema markup to improving metadata and alt text contribute to high-performing content.

Drive Efficiency and Scale with a Meaningful SEM Strategy

Paid media allows you to connect with patients in their moments of immediate need. With True North as your guide, you’ll receive tailored media campaigns that meet the compliance and privacy needs unique to the healthcare industry. Our Google Premier Partner status connects you to exclusive benefits that give your campaigns a competitive edge and demonstrable results.

Strategic Keyword Optimization

A focused keyword strategy lays a solid foundation for SEM. Our approach combines careful bidding, audience targeting, negative keyword matching and more. We continually refine keyword strategies and use A/B testing, allowing you to gain ground in an increasingly competitive healthcare landscape.

Conversion Rate
Optimization

Our digital strategists align ad copy and calls to action with landing page content to improve ad-quality scores. As a result, we achiever lower costs per conversion, improve user experience and generate higher lead volumes.

Emphasis on Metrics that Matter Most

You need campaigns with real ROI. Our custom TruAnalytics and TruTest programs guide you to success by identifying opportunities for growth, optimization and performance improvements.