Mammography is a critical modality for Charlotte Radiology, a leading breast services imaging expert, in addition to providing outpatient diagnostic imaging and vascular and interventional radiology services in the Charlotte, NC market. True North was hired to improve digital performance to capture more market share and help Charlotte Radiology enter new sub-markets.
In an intensely competitive market, promoting service lines like mammography have increasing consumer search demand, precision marketing is critical. Charlotte Radiology knew they needed a partner who could reach exactly the right consumers, drive them to action, and continuously optimize campaigns accordingly.
To drive success for Charlotte Radiology’s breast services outpatient imaging centers and physician practice businesses, True North developed a robust performance media strategy in line with the client’s brand strategy. This plan was designed to ensure the effective promotion and growth
The strategy included a thorough approach to optimization, aiming to maximize efficiency and deliver measurable outcomes. By focusing on data-driven decisions, the approach ensured continuous improvement of imaging service offerings.
Comprehensive performance media strategies and optimization planning tailored to enhance mammography volumes.
We’ll help you craft a strategy to engage, capture and strengthen your affinity with provider audiences.
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