Nowadays, consumers are looking for more than just basic information; they want things to feel genuine, clear, and easy to access. Using video can be a powerful way to meet these needs if it’s integrated thoughtfully into your marketing approach. It’s important to focus on creating the right type of video for each part of the customer journey to help educate, engage, and ultimately convert your audience.

Join True North creative leaders Allison Jones and Lauren Ingram for a live webinar that explores how healthcare organizations are using video to connect with consumers and meet them where they are. They’ll discuss video’s role at every stage of the funnel, from awareness to appointment, and how authenticity is key to staying relevant and relatable. You'll see how short-form content on platforms like TikTok and Instagram drives results and how to align video formats with your audience's preferred channels.

Key Takeaways: 

• Understand how video content is impacting healthcare organizations’ presence online. 
• Learn how to implement video content in all three stages of the marketing funnel. 
• Learn strategies for creating effective and engaging video content.