Join us for part one of our three-part webinar series on marketing measurement, built for healthcare marketers looking to connect marketing performance to business outcomes.

Healthcare marketers are drowning in platform dashboards, agency reports, and disconnected data dumps. As the industry’s leading healthcare performance marketing agency, we recognized this challenge, and decided to invest in a solution. 

This session lays the foundation for Compass: True North’s marketing measurement solution that turns fragmented data into a single, compliant source of truth so leaders can see performance clearly, act faster, and defend impact with confidence. 

Key takeaways: 

• Learn what a modern “single source of truth” measurement architecture looks like in healthcare, and why it’s now a strategic mandate.
• Discover the core data sources to unify (CRM/patient access, web analytics, call tracking, paid media) and how Compass connects them.
• Understand how to build governance and compliance into the foundation (modeled on PHI control mechanisms; HIPAA-first approach).
• Learn how to operationalize insights (e.g., Reverse ETL) so centralized data actually drives decisions, not just reporting.
• Uncover common pitfalls to avoid (treating it as “just IT,” letting silos persist, chasing vanity metrics).