It’s time to stop chasing vanity metrics and start proving marketing value in 2026. Enterprise healthcare marketers are being asked to do more than report performance; they’re expected to explain it, defend it, and connect it directly to growth. The 2026 Healthcare Performance Marketing Executive Forecast webinar will deliver True North’s point of view on what it takes to make marketing credible at the executive and board level.

Designed for CMOs, VPs, and Directors at enterprise health systems, this live 30-minute session cuts through fragmented dashboards and tactical noise to provide a clear, data-informed framework for driving patient acquisition, optimizing system capacity, and proving marketing’s value in 2026 and beyond.

What you will learn in the session: 

• The performance metrics your board actually cares about. Learn which indicators influence executive decisions, and which ones quietly erode credibility.
• A HIPAA-compliant patient acquisition framework built for scale. Understand how to drive service line growth without compromising trust or compliance.
• A practical model for measuring true marketing impact. Replace guesswork with a clear framework that connects marketing investment to business outcomes.