Join us for an insightful webinar on building trust and credibility through effective content strategies in the healthcare sector with Allison Jones, Executive Creative Director and Jillian Novak, Content Strategist at True North.

Why Attend? In the world of healthcare, trust and accuracy are non-negotiable. This webinar addresses the crucial role of content strategy in building and maintaining trust with your audience. Drawing from industry insights, we will cover:

• Effective content creation: Learn how to plan and develop content that resonates with your audience.
  
• Content evaluation: Understand the key metrics to track and how to measure the performance of your content.
  
• Optimization techniques: Discover ways to refine your content strategy and allocate resources effectively.
  

Key Topics:

• Understanding your audience:
• What are the needs and preferences of your audience?
  
• How can you ensure your content meets their needs?‍
• Creating and managing content:‍
• Identifying content pillars and themes.
• Developing content for various segments, including awareness, education, and post-treatment support.‍
• Evaluating performance: ‍
• Tracking engagement metrics like organic traffic, keyword rankings, and click-through rates.
• Measuring conversions and lead generation.‍
• Comparing across platforms:‍
• Identifying which types of content receive the most engagement across different channels.
• Finding A/B testing opportunities to optimize headlines, formatting, and CTAs.‍
• Regular analysis and optimization:‍
• Monitoring performance over time to identify trends and areas for improvement.
• Ensuring content is accurate, relevant, and optimized for different platforms including AI overviews.
  

Why is this important in healthcare? Patients who booked healthcare appointments ran 3x more searches than those who didn't. This highlights the necessity of having engaging and informative content that not only attracts but also retains the interest of your audience.

Register Now! Don't miss out on the opportunity to enhance your content strategy and build trust with your audience.