Breast Cancer Awareness Month is more than just an observance; it’s a crucial opportunity for healthcare organizations to engage their communities and launch impactful campaigns that promote early detection and encourage annual mammography screenings.

In this 25-minute session, two True North women—Allison Jones, Executive Creative Director, and Ashley DuFrene, Senior Director of Paid Media—will share strategies to set your Breast Cancer Awareness Month marketing plan up for success. We’ll explore both organic and paid strategies, plus highlight best practices for optimizing your website with the right keywords and SEO to ensure women searching for breast cancer information and resources can easily find you.

You’ll walk away with actionable tactics to raise awareness, drive appointment volume, and position your organization as a trusted voice in women’s health. We’ll also share insights and proven strategies from successful mammography campaigns we've led. 

Key takeaways:

• Learn how to build trust and community through organic content strategies that promote early detection and support preventive care.
• Discover high-performing paid media tactics that drive targeted outreach and encourage women to schedule screenings.
• Apply insights from real campaign success stories to strengthen your Breast Cancer Awareness Month strategy.

If you're unable to attend, register, and we will send you the recording.