The digital landscape is shifting, and content discoverability now spans well beyond conventional search engine rankings.

In this 25-minute webinar, we’ll break down the four pillars of modern discoverability: Traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Social Search Optimization (SSO).  You’ll learn actionable strategies to optimize your healthcare content for GEO and AEO, so your brand is accurately cited by AI platforms and recommended as a trusted source. We’ll also explore how to harness SSO, including the major July 10, 2025, Instagram and Google search integration that offers unprecedented organic reach and powerful SEO benefits for patient discovery. 

This approach isn’t a pivot away from SEO. It’s an essential evolution toward a multi-dimensional visibility strategy that today’s healthcare marketers must embrace. 

Key Takeaways: 

• Learn how to integrate SEO, GEO, AEO, and SSO into a unified healthcare content strategy that drives visibility across all major search and discovery channels.
• Understand how to use Instagram's Google indexing update to build SEO-first content and reach patients organically.
• Discover how to structure content for GEO and AEO to ensure accurate citations from AI tools and reinforce your brand’s credibility.