Performance Max (PMax) campaigns promise automation, reach, and efficiency, but for healthcare marketers, that often comes with questions: Are the leads qualified? Can we control where ads appear? Is PMax even the right choice for our goals?

In this 25-minute session built specifically for healthcare digital marketers, Ashley DuFrene and Rod Thomas will break down how to confidently use PMax in highly regulated and competitive healthcare digital marketing environments. You'll gain clear understanding of Performance Max, how it works across Google’s inventory of channels, and how to control it to align with your patient acquisition goals, without wasting budget or sacrificing lead quality.

Whether you're already using PMax or trying to decide if it's worth it, this deep dive will clarify what works, what doesn’t, and what to watch out for.

Key Takeaways: 

1. Discover how Performance Max works across channels and what makes it different from traditional campaign types.
2. Understand how to reduce low-quality leads and spam by utilizing audience signals, asset groups, and location targeting more strategically.
3. Explore ways to optimize your campaigns by focusing on controls, signals, and creating elements that impact performance.