Today’s consumers expect more than just information, they expect authenticity, clarity, and convenience. Video content can be one of the most effective tools for meeting those expectations when thoughtfully applied across your marketing strategy. It’s not just about producing content, it’s about using the right kind of video at the right stage of the funnel to educate, engage, and convert.

Consumers today are drawn to bold, expressive, human brands—and they’re increasingly responsive to content that feels authentic, imperfect, and real. For healthcare marketers, this presents an opportunity to break away from overly polished or traditional content types. By leaning into a more authentic approach, brands can build deeper trust around a universal experience we all share: the need for information about and access to healthcare. 

Join True North creative leaders Allison Jones and Lauren Ingram for a live webinar that explores how healthcare organizations are using video to connect with consumers and meet them where they are. They’ll discuss video’s role at every stage of the funnel, from awareness to appointment, and how authenticity is key to staying relevant and relatable. You'll see how short-form content on platforms like TikTok and Instagram are driving results and how to align video formats with your audience's preferred channels.

Key Takeaways: 

• Understand how video content is impacting healthcare organization’s presence online. 
• Learn how to implement video content in all three stages of the marketing funnel. 
• Learn strategies for creating effective and engaging video content.