Member empowerment and engagement are essential to building lasting connections between health plans and the people they serve. Beyond improved experiences, the real business impact lies in boosting NCQA scores and increasing member retention—and that's exactly what this session is designed to support.

In this 25-minute webinar, we’ll explore how health insurers can use marketing to not only inform members about their benefits but also drive measurable outcomes by increasing trust, transparency, and utilization. From using content to spark action, to fostering loyalty through clear communication, you'll learn how to align your marketing efforts with broader organizational goals.

We’ll also dive into marketing strategies for engaging diverse audiences across the health insurance landscape, from individuals and families to employer groups. Whether your goal is to improve outreach, support member decision-making, or create a more connected and loyal member base, this session will offer strategies to help members feel engaged, and help your business achieve meaningful results.

Key Takeaways

1. Discover digital and content marketing tactics that clearly communicate plan benefits and healthcare resources, helping members make confident decisions about their care.
2. Learn how to develop a marketing plan that increases benefit utilization, builds trust, boosts NCQA scores, and keeps members actively connected to your plan year-round.
3. Explore multi-audience marketing approaches that emphasize price transparency, accessible tools, and consistent communication.

If you’re unable to attend, register, and we’ll send you the recording.