Healthcare systems continue to invest in performance marketing campaigns, but without a strong brand foundation, those efforts struggle to achieve their full potential. This webinar explores how brand presence is not just a “nice-to-have”; it's the force multiplier that turns short-term, transactional campaigns into sustainable patient-acquisition engines. Join us for a strategic discussion on how brand elevates every aspect of your performance spend and aligns marketing with long-term growth objectives.

This webinar is designed for healthcare marketing leaders and executive stakeholders. True North executives will share how a trusted, consistent brand presence accelerates every dollar spent on performance marketing, improving funnel optimization, increasing patient lifetime value, and decreasing cost-per-acquisition.

Featuring real-world insights, executive-level frameworks, and brand-performance strategies tailored to enterprise hospitals and health systems, this session will reshape how you think about the role of brand presence. You’ll come away with powerful tools to defend and elevate the brand conversation, and a clear understanding of how brand presence transforms marketing from simply a cost of acquiring leads into a strategic investment in scalable patient growth.

Key Takeaways: 

1. Discover how brand presence fosters deeper patient relationships, leading to increased lifetime value and greater referral potential across service lines.
2. Learn what to measure and how to evaluate the impact of brand and performance  marketing efforts.
3. Understand how a strong brand foundation improves conversion rates across key digital channels, drives down cost-per-acquisition, and amplifies the ROI of every performance marketing dollar.
4. Gain a clear framework to elevate your brand from a perceived cost center to a powerful growth driver, and gain the tools to communicate its value to C-suite stakeholders with clarity and confidence.