Beaufort Memorial sought a collaborative partner to develop a plan and execute an omni-channel strategy aimed at enhancing the visibility and reputation of their cancer program, which is supported by affiliation with Medical University of South Carolina (MUSC) Health.

Mammograms are a critical modality for Charlotte Radiology, a leading outpatient imaging and interventional radiology provider in the Charlotte, NC market. True North was hired to improve digital performance in order to capture more market share and help Charlotte Radiology enter new sub-markets.

The transition from Bear Lake Memorial Hospital to Bear Lake Memorial Healthcare, including the addition of a new clinic, required a rebranding initiative to unify the brand elements and expand services and locations. True North played a key role in bringing the brand vision to fruition.