Bear Lake Memorial Healthcare is committed to providing safe, high-quality healthcare services, striving to be the "Most Caring Hospital on Earth." The transition from Bear Lake Memorial Hospital to Bear Lake Memorial Healthcare, including the addition of a new clinic, required a rebranding initiative to unify the brand elements and expand services and locations. True North played a key role in bringing the brand vision to fruition.
Bear Lake Memorial Healthcare faced obstacles with an outdated brand featuring a logo that had legibility and accessibility issues, as well as dated fonts that failed to reflect the credibility and trust inherent to their esteemed institution. The mission was to develop a new brand identity that authentically embodies Bear Lake's community values, advanced growth initiatives, projects professionalism, and underscores its unwavering commitment to top-tier healthcare for all patients.
True North meticulously crafted a comprehensive logo usage guideline to act as a safeguard, ensuring that the brand's assets are utilized to enhance their value and prevent any dilution or misrepresentation. This ensures brand consistency and integrity by providing clear instructions for logo application across various mediums.
In developing the Bear Lake Memorial Healthcare brand, our main goal was to uphold the value of compassionate care. True North's logo design preserved the heart shape, symbolizing this commitment and carrying forward the legacy of care. We prioritized empathy and patient-centered services, reinforcing the organization's unwavering dedication to care.
Inspired by the serene environment surrounding Bear Lake County, known for its clear waters and blue skies, our redesign sought to encapsulate the tranquility and beauty of the area. Through integrating a nature-inspired color palette into the brand identity, we established a visual connection that appeals to both residents and visitors alike.
Our branding efforts focused on instilling trust and credibility in the community. By creating a clean and polished brand image, we aimed to convey professionalism and reliability. This approach ensures that Bear Lake Memorial Healthcare's brand is not only visually appealing but also fosters a sense of confidence and assurance among patients and stakeholders.
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