Performance Clarity Builds Brand Trust: How Connected Data Improves Patient Experience and Loyalty

Allison Jones is an accomplished Executive Creative Director at True North, known for her expertise in brand building, storytelling, and creative strategy leadership. With over 14 years of experience in strategic marketing, Allison brings fresh consumer marketing innovation to healthcare in crafting integrated marketing campaigns that resonate with target audiences and drive healthcare organizations forward. A multi-disciplinary leader from Chicago, Illinois, Allison’s passion lies in creating compelling brand experiences across all channels, and guiding high-performing teams in bringing innovative campaigns to life.

Data Scientist with dual master’s degrees in Applied Data Science and Communication, blending technical expertise with storytelling to transform complex data into actionable insights. With over 10 years of experience in marketing and business consulting across various industries, including healthcare, insurance, and consumer products, Grace excels in data-informed decision-making and strategic consultation.