Optimize to Value, Not Vanity Metrics: Proving Marketing’s Financial Impact

Jane is the driving force behind True North’s client success and business development initiatives. With nearly a decade of experience working alongside healthcare marketing leaders, she excels at proactively identifying opportunities for growth, navigating emerging market challenges, and fostering innovative strategies that push the boundaries of digital and content marketing. Jane’s collaborative approach has led to the creation of high-performing partnerships that deliver exceptional results, making her a trusted advisor in the healthcare marketing space.

Data Scientist with dual master’s degrees in Applied Data Science and Communication, blending technical expertise with storytelling to transform complex data into actionable insights. With over 10 years of experience in marketing and business consulting across various industries, including healthcare, insurance, and consumer products, Grace excels in data-informed decision-making and strategic consultation.