Emerging technologies and media platforms continue to influence how patients discover, research, and engage with healthcare organizations. From Google's AI Search experience and AI-powered advertising capabilities to emerging platforms like TikTok and Reddit, healthcare marketers are facing new opportunities and new questions about how these channels fit into their strategy, where to invest, and how to embrace innovation without compromising patient trust and compliance. During this webinar True North thought leaders break down the current state of emerging technologies and media platforms and what they mean for healthcare performance marketing today, explain how AI is changing search behavior and campaign performance, and showcase how healthcare marketers can balance short-term activation with long-term growth.
During his 20+ year tenure with True North, Eric and team have grown the agency to become a nationally recognized leader in the healthcare industry and a frequent award winner. Under his leadership, True North has evolved as a leading marketing agency in the US, focused exclusively on healthcare. Working with premier healthcare organizations across the country — from top-ranked academic medical institutions to national health systems, imaging centers and urgent care networks — Eric offers an authoritative point of view on healthcare marketing strategy, compliance, and execution.
Jane is the driving force behind True North’s client success and business development initiatives. With nearly a decade of experience working alongside healthcare marketing leaders, she excels at proactively identifying opportunities for growth, navigating emerging market challenges, and fostering innovative strategies that push the boundaries of digital and content marketing. Jane’s collaborative approach has led to the creation of high-performing partnerships that deliver exceptional results, making her a trusted advisor in the healthcare marketing space.
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