This webinar explores how healthcare organizations can use video to meet today’s consumer expectations for authentic, clear, and accessible content. It highlights the importance of aligning video formats with each stage of the marketing funnel—from building awareness to driving appointments. You'll learn how short-form content on platforms like TikTok and Instagram drives meaningful engagement. The session also covers practical strategies for creating high-performing, platform-specific video that resonates with healthcare audiences.
Allison Jones is an accomplished Executive Creative Director at True North, known for her expertise in brand building, storytelling, and creative strategy leadership. With over 14 years of experience in strategic marketing, Allison brings fresh consumer marketing innovation to healthcare in crafting integrated marketing campaigns that resonate with target audiences and drive healthcare organizations forward. A multi-disciplinary leader from Chicago, Illinois, Allison’s passion lies in creating compelling brand experiences across all channels, and guiding high-performing teams in bringing innovative campaigns to life.
With over 18 years of agency experience across broadcast, social, print, events, and digital campaigns, Lauren has led and contributed to diverse client projects spanning above the line, below the line, and experiential marketing initiatives. Her extensive experience and industry insights enable her to successfully lead creative teams, guiding them toward innovative concepts aligned with strategic goals and brand identity, and crafting impactful narratives from challenges.
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