The Brand-Performance Force Multiplier: Maximizing Patient Acquisition in Healthcare

Allison Jones is an accomplished Executive Creative Director at True North, known for her expertise in brand building, storytelling, and creative strategy leadership. With over 14 years of experience in strategic marketing, Allison brings fresh consumer marketing innovation to healthcare in crafting integrated marketing campaigns that resonate with target audiences and drive healthcare organizations forward. A multi-disciplinary leader from Chicago, Illinois, Allison’s passion lies in creating compelling brand experiences across all channels, and guiding high-performing teams in bringing innovative campaigns to life.

Jane is the driving force behind True North’s client success and business development initiatives. With nearly a decade of experience working alongside healthcare marketing leaders, she excels at proactively identifying opportunities for growth, navigating emerging market challenges, and fostering innovative strategies that push the boundaries of digital and content marketing. Jane’s collaborative approach has led to the creation of high-performing partnerships that deliver exceptional results, making her a trusted advisor in the healthcare marketing space.