Driving Member Engagement: Smart Marketing For a Stronger Member Experience

During his 20+ year tenure with True North, Eric and team have grown the agency to become a nationally recognized leader in the healthcare industry and a frequent award winner. Under his leadership, True North has evolved as a leading marketing agency in the US, focused exclusively on healthcare. Working with premier healthcare organizations across the country — from top-ranked academic medical institutions to national health systems, imaging centers and urgent care networks — Eric offers an authoritative point of view on healthcare marketing strategy, compliance, and execution.

An alumnus of the University of Washington, Eric earned his degree in Business and Marketing before embarking on a successful career in healthcare marketing and business development. Over the past 14 years, he has dedicated his expertise to crafting provider and payer marketing strategies. Eric has had the opportunity to collaborate with a broad range of health plans, from regional to national scales, even partnering with seven of the ten largest health plans in the US. His specialization lies in member acquisition, member engagement and disease management communication, making him a valuable asset in this field. His exceptional blend of market knowledge and strategic planning continues to drive success for his team and the healthcare organizations he serves.