In this session you will gather insights on how to effectively engage your community during Breast Cancer Awareness Month through a mix of organic and paid strategies. Learn how to optimize your website for search to ensure women can easily find critical breast health information and resources. Discover proven tactics for building trust, promoting early detection, and driving mammography appointments—plus, take inspiration from real-life campaign success stories to inform your future outreach efforts.
Allison Jones is an accomplished Executive Creative Director at True North, known for her expertise in brand building, storytelling, and creative strategy leadership. With over 14 years of experience in strategic marketing, Allison brings fresh consumer marketing innovation to healthcare in crafting integrated marketing campaigns that resonate with target audiences and drive healthcare organizations forward. A multi-disciplinary leader from Chicago, Illinois, Allison’s passion lies in creating compelling brand experiences across all channels, and guiding high-performing teams in bringing innovative campaigns to life.
Ashley leads True North's paid media team, partnering with healthcare organizations ranging from community systems to national networks and insurance providers to drive patient acquisition. With over 15 years in digital advertising, including eight specifically within the healthcare sector, Ashley brings a deep understanding of the unique challenges and opportunities in this space. Her expertise lies in precision targeting strategies across platforms and diligent, data-driven campaign optimization, ensuring your message reaches the right audience at the right time.
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