From Data Chaos to Single Source of Truth: The Healthcare Measurement Architecture Playbook

During his 20+ year tenure with True North, Eric and team have grown the agency to become a nationally recognized leader in the healthcare industry and a frequent award winner. Under his leadership, True North has evolved as a leading marketing agency in the US, focused exclusively on healthcare. Working with premier healthcare organizations across the country — from top-ranked academic medical institutions to national health systems, imaging centers and urgent care networks — Eric offers an authoritative point of view on healthcare marketing strategy, compliance, and execution.

Data Scientist with dual master’s degrees in Applied Data Science and Communication, blending technical expertise with storytelling to transform complex data into actionable insights. With over 10 years of experience in marketing and business consulting across various industries, including healthcare, insurance, and consumer products, Grace excels in data-informed decision-making and strategic consultation.