In today's crowded healthcare marketplace, standing out requires more than just informative messaging. It demands captivating stories that resonate deeply with your target audience. During this session, Allison Jones unveils the transformative power of creative storytelling in healthcare marketing. Learn how to craft compelling narratives that build trust, drive engagement, and ultimately, improve the patient experience.
Allison Jones is an accomplished Executive Creative Director at True North, known for her expertise in brand building, storytelling, and creative strategy leadership. With over 14 years of experience in strategic marketing, Allison brings fresh consumer marketing innovation to healthcare in crafting integrated marketing campaigns that resonate with target audiences and drive healthcare organizations forward. A multi-disciplinary leader from Chicago, Illinois, Allison’s passion lies in creating compelling brand experiences across all channels, and guiding high-performing teams in bringing innovative campaigns to life.
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