Building trust and credibility in healthcare starts with the right content strategy. In this webinar, we explore how to create, evaluate, and optimize content that connects with your audience. Learn to develop engaging, informative content that meets patient needs, drives meaningful engagement, and delivers measurable results.
Allison Jones is an accomplished Executive Creative Director at True North, known for her expertise in brand building, storytelling, and creative strategy leadership. With over 14 years of experience in strategic marketing, Allison brings fresh consumer marketing innovation to healthcare in crafting integrated marketing campaigns that resonate with target audiences and drive healthcare organizations forward. A multi-disciplinary leader from Chicago, Illinois, Allison’s passion lies in creating compelling brand experiences across all channels, and guiding high-performing teams in bringing innovative campaigns to life.
Jillian drives content strategy for our clients, inclusive of SEO strategy and supporting how we connect consumers throughout their journey in our campaign strategies through content and messaging. Coming to our team from Baptist Healthcare in Kentucky, she understands how to connect various healthcare offerings to a broader brand goal and messaging framework in a competitive and diverse market.
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