Explore the four pillars of modern discoverability: Traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Social Search Optimization (SSO) in this 30-minute webinar. Learn actionable strategies to ensure your content is accurately cited by AI tools, recommended as a trusted source, and optimized to reach patients organically. This session offers a clear roadmap for evolving your content strategy beyond traditional SEO to drive visibility and patient discovery across today’s most influential search and social channels.
Allison Jones is an accomplished Executive Creative Director at True North, known for her expertise in brand building, storytelling, and creative strategy leadership. With over 14 years of experience in strategic marketing, Allison brings fresh consumer marketing innovation to healthcare in crafting integrated marketing campaigns that resonate with target audiences and drive healthcare organizations forward. A multi-disciplinary leader from Chicago, Illinois, Allison’s passion lies in creating compelling brand experiences across all channels, and guiding high-performing teams in bringing innovative campaigns to life.
Jillian drives content strategy for our clients, inclusive of SEO strategy and supporting how we connect consumers throughout their journey in our campaign strategies through content and messaging. Coming to our team from Baptist Healthcare in Kentucky, she understands how to connect various healthcare offerings to a broader brand goal and messaging framework in a competitive and diverse market.
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