See you in Baltimore for SHSMD 2026!

The True North team will be at SHSMD exhibiting and ready for engaging discussions with fellow healthcare marketers.

Stop by booth #512 to chat with our team, discuss top of mind healthcare marketing topics, and create a custom charm bracelet or keychain.

Interested in meeting with one of our team members? Let us know, and we'll reach out to coordinate a time that works for you.

Connect with True North
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We're putting the charm in "Charm City"

Come by the True North booth #512 to create a custom charm bracelet or keychain!

Local jewelry store, Charm City Links, will be at the True North booth during exhibit hall hours on Sunday, September 27 and Monday, September 28 helping attendees curate their own custom piece.

Build a charm bracelet or keychain bespoke to your style—just like our healthcare marketing partnerships—and take home a personalized keepsake from your time in Charm City!

Learn More about Charm City Links
Healthcare brand strategy

Healthcare leaders nationwide trust True North

As partners, we serve as an extension of your team delivering consistency, strategy, and impact.

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30+ years of exclusive healthcare focus

Healthcare is not one of our specialties. It is our only focus. For more than three decades, we have helped healthcare organizations navigate complex regulatory, clinical, and operational realities without a learning curve.

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HIPAA-compliant performance by design

Growth should never compromise trust. We built our privacy-first performance stack and Compass analytics solution to support HIPAA-covered entities while delivering the ROI transparency enterprise leaders require.

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Brand and performance, fully integrated

We unite brand strategy, media execution, and measurement into a single accountable system that aligns marketing investment to measurable business impact.

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Experienced healthcare teams

Our team brings decades of healthcare marketing expertise across health systems, specialty practices, and integrated delivery networks. We provide confident, strategic guidance grounded in real-world healthcare experience.

Michelle Bisson

“Partnering with True North Custom has transformed our SEM efforts. Their strategic approach and focus on high-impact optimizations have helped us drive incredible results across key service lines like orthopedics and weight management. True North’s expertise has been a great partner to work with.”

5 Stars
Michelle Bisson
Senior Vice President of Marketing & Business Development
TN Star

Request a time to meet with our team while in Baltimore

Whether you're interested in a quick introduction or deeper discovery session, we welcome the connection! Fill out the form below and one of our team members will be in touch.