We’re bringing together a group of healthcare marketing leaders for a candid, peer-level conversation on how to build impactful marketing strategies to reach target audiences, connect fragmented data to demonstrate your impact, and build empowered and innovative teams.
The questions you are being asked today are different:
What did marketing actually change for the business? Where should we invest next? And how do we prove it?
At the same time:
Most teams are not short on smarts. They’re navigating an increasingly complex environment without clear direction.
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Jay Sivasailam
Chief Brand and Divisional Marketing Officer, Providence
Jay leads enterprise brand strategy, marketing, and digital experience at Providence, one of the nation’s largest health systems. With more than two decades of experience across organizations including UnitedHealthcare, Elevance Health, and UCare, he is known for connecting brand, data, and experience to drive measurable growth.His work has helped organizations expand membership, improve consumer engagement, and deliver more human-centered healthcare at scale. A frequent speaker at events such as Adobe Summit and Dreamforce, Jay’s work has earned recognition including a Cannes Gold Lion and multiple Webby Awards.
Jane Crosby
EVP, Strategy and Business Development, True North
Jane is the driving force behind True North’s client success and business development initiatives. With nearly a decade of experience working alongside healthcare marketing leaders, she brings a strong ability to identify growth opportunities, navigate emerging market challenges, and develop innovative strategies that push the boundaries of digital and content marketing.Her collaborative approach has led to high-performing partnerships that deliver meaningful results, making her a trusted advisor to organizations looking to elevate their marketing impact.
Rod Thomas
Regional Vice President of Business Development, True North
Rod Thomas is a Regional Vice President of Business Development at True North where he collaborates with healthcare providers on strategic performance marketing. Rod has consulted on marketing strategies across the healthcare landscape including hospitals, health systems, payers, provider practices, dental offices and addiction treatment centers. Rod specializes in helping clients develop and execute custom marketing strategies that optimize their budget and deliver on their business goals. A graduate of Northwestern University, Rod lives in Wheaton, IL with his wife and two children and serves as a youth soccer coach and as Cubmaster for Pack 365.
We know your time is valuable, so we promise to make the most of it while together. Our conversations will focus on the challenges and decisions shaping healthcare marketing today:
If you are working to connect marketing activity to real business impact, you will be in the right room.
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