HCIC Conference
True North Logo

See you in Orlando for HCIC 2026!

The True North team will be at HCIC exhibiting, speaking, and ready for engaging discussions with fellow healthcare marketers.
Stop by booth #603 to chat with our team, discuss top-of-mind healthcare marketing topics, and grab a refreshing cup of Affogato.

True North Image

Request a time to meet with our team while in Orlando

Whether you're interested in a quick introduction or deeper discovery session, we welcome the connection! Fill out the form below and one of our team members will be in touch.

ATTEND OUR SPEAKING SESSION

From Metrics to Meaning: How Sutter Health Creates Decision-Ready Marketing Clarity for Executives and Boards

Tuesday, October 27 | 11:30 a.m. - 12:15 p.m.

Marketing teams produce more data than ever, yet executives and boards often lack clarity on what marketing performance means for growth, margin, and access. In this session, Sutter Health and True North explore how Sutter simplified a fragmented marketing measurement environment to deliver decision-ready insight for executive and board-level stakeholders. Attendees will learn how clarity, not volume, is becoming the new standard for marketing accountability.

View the full agenda
Jane Crosby

Jane Crosby

EVP, Strategy and Business Development
True North

Becky Armendariz

Becky Armendariz

Vice President, Marketing
Sutter Health

Stop by the True North booth for a sweet conference-pick-me-up and a chance to win two day passes to Walt Disney World Orlando!

Local vendor, The Affogato Cart, will be serving fresh affogato, a classic Italian treat made with vanilla ice cream topped with a shot of espresso.

While you’re there, enter our booth giveaway for a chance to win a Disney gift card valued at the equivalent of two 2-day tickets to Walt Disney World in Orlando!

True North at HCIC

Healthcare leaders nationwide trust True North

As partners, we serve as an extension of your team delivering consistency, strategy, and impact.

Icon

30+ years of exclusive healthcare focus

Healthcare is not one of our specialties. It is our only focus. For more than three decades, we have helped healthcare organizations navigate complex regulatory, clinical, and operational realities without a learning curve.

Icon

HIPAA-compliant performance by design

Growth should never compromise trust. We built our privacy-first performance stack and Compass analytics solution to support HIPAA-covered entities while delivering the ROI transparency enterprise leaders require.

Icon

Brand and performance, fully integrated

We unite brand strategy, media execution, and measurement into a single accountable system that aligns marketing investment to measurable business impact.

Icon

Experienced healthcare teams

Our team brings decades of healthcare marketing expertise across health systems, specialty practices, and integrated delivery networks. We provide confident, strategic guidance grounded in real-world healthcare experience.

Our spectrum of healthcare marketing services

As a full-service agency, we support organizations across the entire growth journey from strategy through execution and measurement.

Marketing Strategy

Healthcare Marketing Strategy

With 30 years of healthcare marketing experience, we create strategies that align growth priorities with your brand, precisely tuned to your goals and consumer needs.
Learn More
Performance Marketing

Healthcare Digital Marketing

Our sophisticated performance marketing services optimize your online presence and engage target audiences through in-house expertise in Google Ads, PPC, social media, programmatic advertising, traditional media, and more.
Learn More
Brand strategy

Brand Strategy & Creative Services

We offer expert brand strategy and creative production, transforming your visions into impactful campaigns that resonate with audiences and elevate your brand.
Learn More
Content Strategy

Content Strategy & Production

We provide compelling content strategies that attract audiences, boost brand awareness, and achieve business goals across digital and traditional platforms.
Learn More
Analytics

SEO & AIO

Our team supports both SEO and AIO properties through organic reporting and analysis, content strategy support, and execution of content to drive performance forward.
Learn More
Analytics

Measurement & Reporting

We provide healthcare-built performance visibility and measurement that connects marketing activity to real business outcomes.
Learn More
Michelle Bisson

“Partnering with True North Custom has transformed our SEM efforts. Their strategic approach and focus on high-impact optimizations have helped us drive incredible results across key service lines like orthopedics and weight management. True North’s expertise has been a great partner to work with.”

5 Stars
Michelle Bisson
Senior Vice President of Marketing & Business Development

“True North is a valued partner. The team provides valuable insights, recommendations, and reporting to maximize our results.”

TRUE NORTH CLIENT